2015-2016

Q
C

2
0
1
5
-
2
0
1
6

Awareness Weeks and Campaigns

For the past two years, Loto-Québec's RG Office has being running an RG campaign targeting players. Ads were seen on television, the web, in newspapers, some subway stations, and on some prints in bars and restaurants with VLTs. As well, each year, Québec’s Ministère de la Santé et des Services Sociaux (MSSS) finances an addiction awareness social marketing campaign
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