Legislation mandates the Liquor and Gaming Authority of Manitoba (LGA) to provide public education and research related to gambling. The LGA runs social responsibility marketing campaigns across Manitoba by advertising in print publications, in public spaces (e.g., transit, community posters) and on social media. The campaigns are designed to prevent gambling-related harm by raising awareness of gambling myths and teaching the public about setting and sticking to affordable spending limits while gambling. As a self-funding organization that generates most of its revenue from registration fees on slot machines, VLTs, and lottery terminals, the LGA pays for all of its own public education campaigns. Manitoba Liquor & Lotteries (MBLL) also runs public awareness campaigns across the Province to ensure responsible gaming and problem gambling information is available to consumers and the public. The primary target audience is MBLL customers 18+. Ads reflect the 'GameSense' brand and are updated periodically to ensure the messaging remains timely and relevant.