2016-2017

Q
C

2
0
1
6
-
2
0
1
7

Awareness Weeks and Campaigns

For the past three years, Loto-Québec's Responsible Gambling Office has being running RG campaigns targeting players. Ads could be seen on the web, on social media, in local newspapers, in some subway stations, and on some print items in bars and restaurants with VLTs. These campaigns are run between two and four times a year. As well, each year Québec’s Ministère de la Santé et des Services Sociaux (MSSS) finances an addiction awareness social marketing campaign
 
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